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Business 101 from the Perspective of Our Heart’s Deepest Desire


Business 101 from the Perspective of Our Heart’s Deepest Desire

"I had to learn to love business just the way I love spending time with people I care about."

When I first started my business, I was winging it. I just did not know where to start. I wasted a lot of time in front of a computer writing these very long newsletters that probably only eight people read!

I was often overwhelmed because I felt I didn’t know where to start building—let alone maintain—a business. I was wasting time and money on things that ultimately didn’t produce results, and… there was a part of me that just didn’t want to do the whole business thing.

The challenges I was facing were the same ones I see so many people struggle with who are starting a coaching or acupuncture or any wellness business. There is a distrust as to what it means to be a business owner, to market your services, to be a salesperson. People have this assumption that a salesperson is a sleazy person who is just going to try to take our money and give us something we don’t need. But, what if selling was about creating a different future, about seeing whether you can truly be of service to someone?

So, the first thing that I had to do to shift things in my life was to create a new understanding of business and a form new relationship to it. My deepest heart’s desire is to serve others. By resisting being a business owner, I realized I was cutting myself from reaching out to more of the world, which was in direct contrast to helping more people. I had to learn to love business just the way I love spending time with people I care about. I had to see business as an opportunity to show up passionately with love, care, and enthusiasm… the way I showed up in other domains of my life.

My personal experiences are what drove my desire to build a cutting-edge business course that speaks to a kind of human being that isn’t satisfied with the typical business strategies and typical business context. It was about helping others understand that their business is an expression of the depth of who they are and that everything they do for their business is an extension of that.

When people are able to see their business in this way, everything changes, the whole context shifts. Business, marketing, sales, money—all of this is redefined to include our interior, the passion within our soul. All of these aspects become catalysts for bringing out into the world our voice, our goodness and our capacity to help others.

When we give voice to our deepest heart desire, it will reach other people and cause transformation.

Want to learn more about our course offerings? Check out our Foundation Course for transformative personal development and the first step towards becoming a Certified Coach.

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Author: Alexander Love

Alexander M. Love, M.Ac., Dipl. OM, is a holistic practitioner, facilitator and coach in Boulder, Colorado. He practices acupuncture, coaching and shadow work that integrates the a vast wisdom of Chinese Medicine with Integral theory and ontological coaching.

Alexander is the creator of Newfield's comprehensive online business program for coaches and online coaching mastery course.

He recently was invited to give a TEDx talk entitled: How embracing pain creates a legacy of love. Please check it out!

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